What will get an employer to pick your resume out of the stack, to get the promotion you applied for, to be a successful entrepreneur- to have the opportunity to be paid to be great at what you’re great at doing? The answer is branding.
What is branding? Do I need it?
Branding is building a name for yourself based on your strengths, your individuality, and your unique talents. It’s what you’re good at. It’s your reputation. It’s what distinguishes you from everyone else. Branding is your influence in your world.
You need to be able to do more than tell people what you’re great at- you need to show them. You need employers, supervisors, peers and clients to know who you are and what you can do for them.
What is my brand?
Use these questions to help you discover your brand:
What are my strengths?
What is my passion?
What are my motivating skills?
What is my purpose?
What do I have/do that no one else has/does?
What are my professional values?
How do I build my brand?
Building your brand is really pretty simple-
Express your brand in your image, words, and actions. Above all, underline, don’t undermine, your brand.
I love your comments! What is your brand? How do you build your brand?
Image courtesy of ganesha