A Sweet and Simple Guide to Personal Branding

Posted by on Dec 16, 2011 in Career Advice | 12 comments

What will get an employer to pick your resume out of the stack, to get the promotion you applied for, to be a successful entrepreneur- to have the opportunity to be paid to be great at what you’re great at doing? The answer is branding.

What is branding? Do I need it?

Branding is building a name for yourself based on your strengths, your individuality, and your unique talents. It’s what you’re good at. It’s your reputation. It’s what distinguishes you from everyone else. Branding is your influence in your world.

You need to be able to do more than tell people what you’re great at- you need to show them. You need employers, supervisors, peers and clients to know who you are and what you can do for them.

What is my brand?

Use these questions to help you discover your brand:

What are my strengths?

What is my passion?

What are my motivating skills?

What is my purpose?

What do I have/do that no one else has/does?

What are my professional values?

How do I build my brand?

Building your brand is really pretty simple-

be authentic
be consistent
be visible
be memorable
be remarkable
be available
be original

Express your brand in your image, words, and actions. Above all, underline, don’t undermine, your brand.

creating your brand

I love your comments! What is your brand? How do you build your brand?

Image courtesy of ganesha


  1. Now I know that making brand of your name is the most important step any entrepreneur should follow and do it from the beginning to boost the business life for the goal achievements with the broad and strong base.

  2. Chrysta, aloha. Branding is so important. If you don’t know who you are, how will the people you want to find you, find you?

    People need to identify their target audience and then be that person that the audience needs/wants. In other words, how do they want people to see them?

    Great questions, Chrysta, that will get anyone off to a great start. In reading Adrienne’s comment above, from comments she has left on posts and from conversation with her, I know that course she took earlier this year made a huge difference for her. People need to ask for the help they need.

    Chrysta, my tageline of the Natural Networker is a perfect fit for me because I love connecting people with people, ideas, projects, information or anything at all that may benefit them.

    Until next time, aloha. Janet

    • So lovely to see you, Janet! Thanks for your comment!

      I absolutely agree branding is about helping people find you so you can help them. It’s important to be clear about who you are and what you do, and to be able to define it for people who don’t know you yet. It’s also important to know your target audience to determine where you need to focus your professional efforts. Maybe that’s employers and co-workers or maybe it’s clients. If you’re not clear about you, no one else will be, either.

      Janet, I absolutely see you as a natural networker. You are open, helpful and friendly and it is easy for others to connect with you! I remember when I first found your blog and instantly felt and enjoyed your message.

      Have a grateful day!


  3. There is one interesting message by a global empire which started in India. It name is TATA.
    They run huge steel plants and are involved in social activities too. One they had an ad. It all started with for example a nameless company creating better conditions for environment, people and everyone else. It talked about what company did for social work.At the end of this long promotion, they show their name and then say “We also make steel”.
    I loved that ad.
    I was able to find one for you which is in English http://www.youtube.com/watch?v=8rSQVP_dmaU&feature=related. :). Let me know if you like it

    Great brands are not built by just pushing our message across the audience but also by doing something worthwhile for others. When I was in job, I used to help others to learn something new. Today I try to help people learn about entrepreneurship. I think I am following all that you have said above :)

    • Thanks for your awesome comment, Ashvini! That ad is very compelling and an excellent use of the company’s brand.

      I love what you said about doing something worthwhile with our skills and values by helping others. That’s a great insight into branding and a very important aspect of building a brand. A brand is a way to let others know what you can do for them, not just what you can do.

      So great to see you today! See you again soon. Have a grateful day!


  4. thank you for the tips Chrysta
    its my first time here and i am sure it wont be the last

    • Thank you for stopping by and leaving a comment, Farouk! I appreciate it!

      I’m happy to hear the tips are helpful to you. One of my favorite benefits of blogging is the reflection and growth I experience as a result of researching topics and writing this blog. I’m grateful to have a space to share it with other growth seekers.


  5. When I started out in building my brand, Chrysta; I must admit I had it all wrong. I was trying to create a brand I thought people wanted to see, and not the one who I actually am. I find that it’s important for a person to know who they are as individuals, if they are the actual brand they’re promoting.

    Whether it’s promoting a product or one’s individual brand; people want to know they can trust the person behind it. And we must give people credit as we brand ourselves; they can sift out a wolf amongst the sheep with ease.

    My brand is growth by inspiration and motivation; using my own personal life as my canvas. I set out each day to inspire, motivate, or simply make someone smile throughout their day . I write and share my own experiences to show other’s that even though I’m not where I want to be in life, and that yes, life may have served me up a curve ball or two; I’ve still somehow tapped into a power within me that causes me to continually grow and become better. I share what I’ve done and/or have learned; in hopes that my techniques will inspire others to do the same.

    It’s my belief that we learn from one another’s stories and experiences. There’s something that we each know about life in general that can shed a very bright light for others on their journeys.

    And you know something that I’m learning? When we tell our stories and share our experiences; it causes other’s to want to do the same thing.

    Powerful thing branding, isn’t it? :)

    • Thanks for your awesome comment, Deeone! It’s always a pleasure.

      When I first began thinking about starting a blog I had an entirely different blog in mind. I couldn’t quite decide how to get started on my original idea because my original idea wasn’t based around the person I truly am. Although I had a lot of experience in one area, I wasn’t passionate and purposeful about that niche. When I connected to what I am passionate about, and realized this is where others truly value my knowledge, I started this blog focusing on work-life balance, personal and professional development and career management.

      The way you describe your brand is exactly how I see you, Deeone. I love your writing and seeing your smiling avatar because I associate you with growth, inspiration and motivation. You share personal stories that allows me, as a reader, to connect with you and your story sparks insights into my own life. I love that about you!

      Authenticity is essential to building a brand, and people will come up with their own opinions if our brand does not match our true selves, our words and our actions.

      Thanks again for commenting. Have a grateful day!


      • Thank you for those very kind words, Chrysta. Your response touched me to come back and just say Thank You. :) Your feedback is very encouraging for me, and I didn’t want to let the opportunity pass without letting you know just how much it meant to me. So this response is simply my appreciation being shown to such a wonderful young lady, with a very big heart. Stay awesome! 😉

        All the best to you.

  6. Great topic Chrysta,

    I went through a course earlier this year because I didn’t feel that I have properly branded myself but I soon learned that although my tag line may seem somewhat generic, I do help people achieve success online.

    I am known as the person who is helpful in the many areas that I claim to love. I do have plenty of comments on my posts from people who have learned from me and I’ve really helped move them forward in their business. I do have people working with me who I’ve helped grow their own business so although I did have my own misconceptions about this earlier this year, it’s all about putting yourself out there and for me, helping others learn.

    I hope others can successfully learn how to do this for the offline careers as well. You’ve given them a great blueprint to follow.

    • Thank you for your awesome comment, Adrienne! I love seeing your smiling face in my comments.

      I remember reading your posts about the branding course you attended, and agreeing then, as I do know, that your tag line fits your brand perfectly! You are so positive and helpful and I know you truly have helped many people, including me, achieve success online. I simply love reading your blog because I know I will always come away smiling and having learned something valuable about social media, business, personal development or professional development.

      I was so appreciative when you sent me an email with tips on improving my blog, including how to set up my Tweet link to automatically reference my Twitter name. Just another great example of your brand in action!

      Your brand works because you know the unique and awesome contribution you have to share with others. I love that about you!

      Thanks again for commenting! Have a grateful day!



  1. Live • Love • Work | Let's coach! | Scoop.it - [...] jQuery("#errors*").hide(); window.location= data.themeInternalUrl; } }); } www.liveandlovework.com - Today, 3:27 [...]
  2. A Sweet and Simple Guide to Personal Branding | Live • Love • Work | Sestyle - Personal Branding ENG | Scoop.it - [...] jQuery("#errors*").hide(); window.location= data.themeInternalUrl; } }); } www.liveandlovework.com - Today, 2:20 [...]
  3. A Sweet and Simple Guide to Personal Branding | Live • Love • Work | graphic design & webmarketing | Scoop.it - [...] A Sweet and Simple Guide to Personal Branding | Live • Love • Work [...]

Leave a Comment